News Release

Because of Him: Church launches Easter Initiative Focused on Jesus Christ

The Church of Jesus Christ of Latter-day Saints proclaims its belief that Jesus Christ is the divine Son of God who overcame sorrow and death for men and women everywhere, because of Him.

“Easter is the celebration of Jesus Christ rising from the dead on the third day—a truth not only at the core of our faith, but also at the heart of answers to the deepest questions of the soul,” says Greg Droubay, director of “We’ve launched this Christ-focused initiative because we want to be a resource for those seeking second chances or wondering about death after losing a loved one.”

“The fundamental principles of our religion are … concerning Jesus Christ, that He died, was buried, and rose again the third day, and ascended into heaven; and all other things which pertain to our religion are only appendages to it.”—Joseph Smith, founder of The Church of Jesus Christ of Latter-day Saints

Because of Him: Daily memes are being posted on several of the Church’s official social media sites (see example), with hopeful messages that describe the many good things Jesus Christ has done to benefit mankind. The memes, which are accompanied by depictions of Christ’s New Testament ministry, say such things as, “The grave has no victory,” “Death has no sting,” and “The world is filled with second chances.” Each message closes with the hashtag #BecauseofHim. The YouTube video and memes will be released in English, Spanish and Portuguese, with corresponding hashtags.

English: YouTube Video, Website, #BecauseofHim
Spanish: YouTube Video, Website, #GraciasaÉl
Portuguese: YouTube Video, Website, #GraçasaEle

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